The Expert AZ
Journalist on Your Side
tenacious, connected media representation
for businesses, nonprofits, unions and campaigns
Forget the Agency.
Work With the Insider.
I’m Rebekah L. Sanders. After 20 years as a seasoned reporter and PR pro, I know my way around the media. While other firms talk big, then hand you to junior staff, I open my contacts and start calling. No BS, no gimmicks — just real strategy and real results.
I’ll deliver the newsroom relationships that open doors and the pitches that get you noticed. Tenacious by nature and results-driven by design, I’m devoted to one thing: getting your best story in front of the people who need to hear it.
You Handle the Mission.
I’ll Handle the Media.
Think your team has PR handled? Think again. Chances are it’s at the bottom of their to-do list, leading to time lost, missed opportunities and no planning for a PR crisis. Focus their talents where it counts, and leave the media to me.
My purpose is to be your biggest champion. As an investigative reporter at The Arizona Republic, I rescued over $3 million for families, saved 100+ homes and fought for life-saving medical care. As the newsroom’s union leader, I went toe-to-toe with a billion-dollar corporation and transformed wages and benefits. Now I’ll fight for you.
Let’s supercharge your story — to capture customers, inspire donors and power your bottom line. This PR isn’t a “nice to have.” It’s an investment in your success.
Simple. Strategic.
First time hiring a PR pro? If you’re wondering how to explain your needs or ensure you get what you pay for, no need to worry here.
We’ll map the course together — with you in control. I start by listening closely to your goals, vision and KPIs. Then I craft a strategy rooted in reality and tailored to deliver.
We work in clear, defined sprints — typically three months at a time. No pressure. No long-term traps. Just smart, strategic PR optimized precisely for you.
“grabs attention and holds it”
All I can say is “wow!” Rebekah gets it. She understands how to tie together complex narratives about otherwise seemingly insignificant issues and distill them into a story that penetrates through the rancor of today’s media landscape. Her ability to grab the attention of her audience and hold it, no matter the topic, is unmatched. She’s also pro-active. She doesn’t wait to hear from her clients, she just gets to work and that’s invaluable in today’s world where the velocity of information is faster than ever.
“knows how to get it in front of an audience”
Journalists never lose their sense for a good story, even after they step away from reporting. Rebekah is no exception. She can not only spot a story worth sharing, but she knows what questions need to be answered, who it might matter to most, and how to get it in front of an audience looking to engage with it. Her collaborative spirit, coupled with her experience as a journalist and PR pro, offer an enviable recipe for clients looking for expert support.
“elevated my campaign’s visibility and impact”
Rebekah Sanders’ work on my Arizona Corporation Commission race was exceptional. Her deep understanding of Arizona’s political landscape and her strategic storytelling helped elevate my campaign’s visibility and impact. I highly recommend her for anyone looking for a dedicated and insightful communications professional with extensive relationships and knowledge about our state.
“truly exceptional”
Rebekah has brought empathy and urgency to her work on my behalf. Her passion, combined with her keen ability to quickly navigate complex circumstances and craft insightful, compelling messaging, makes her truly exceptional in her field.
“unparalleled expertise, experience, and contacts”
Rebekah is an indispensable part of our team. She is incredibly responsive and insightful and helps address issues so that they don’t become problems. Her expertise, experience, and contacts with state and local media are unparalleled.
Clients I've Worked With
FAQ
I'm in a PR crisis right now. Can you help?
Yes! Click below to schedule a Crisis Strategy Session. When you’re in an immediate reputational crisis, every minute counts. Reach out now and we’ll get to work right away.
Not experiencing panic over a reporter hounding you? Excellent! It's smart to get PR going before a crisis crops up. Let's chat:
What kinds of businesses do you work with?
Local Businesses
Be Seen. Get Chosen. Grow Local.
As a proud member of Local First Arizona, I believe in the power of local business ownership. I’ll boost your visibility online, on air and in the community — so customers choose you.
Nonprofits
Move Hearts. Inspire Action. Drive Support.
As a nonprofit leader, you’re making a positive difference every day. I’ll magnify your impact by turning your mission into media-ready stories that attract donors, volunteers and supporters.
Unions
Build Power. Shape Narrative. Win.
Whether your union is launching its first card-check campaign or your members have been organizing for years, gaining public support is crucial to victory. With strategic messaging and PR smarts, I’ll help you rally the community, turn up the heat and win.
Campaigns
Stand Out. Get Covered. Win Votes.
Running for what you believe in is a noble endeavor, but not for the faint of heart. An authentic and compelling story is critical to stand out from the crowd. The sooner you deploy a clear and memorable message, the more voters you'll reach. Let’s ensure your campaign cuts through the noise.
How much representation will I need?
We’ll figure it out together. Every engagement starts with a strategic deep dive — looking closely at where you are, what you’ve done and where you want to go. I’ll listen first, then offer tailored recommendations grounded in your unique strengths and needs.
What services do you provide?
- Media pitching & press releases
- Crisis response
- Interview coaching
- Thought leadership articles and op-eds
- Social media
- Podcast pitching
- Blogs & newsletters
- Photography
- Videography
- Public speaking support
- Messaging strategy
- Communications planning
Which outlets have you worked with?
- New York Times
- Washington Post
- Associated Press
- Reuters
- CNN
- MSNBC
- Arizona Republic
- Arizona's Family
- Fox10
- 12News
- ABC15
- Phoenix Magazine
- Times Media Group
- Inside Climate News
- And more
Turn Headlines to Your Advantage with PR that Converts
